The merchandiser attached to that specific company might also get involved here to act on behalf of the supplier in-store. ![]() They’d need to maintain the stock levels and ensure it looks good at all times. If you’re a retailer and a supplier purchased the end cap from you, it’s their responsibility. Visually, an end cap display captures attention, and functionally it can help you to convert browsers into buyers.Īs for who is responsible for stocking and maintaining your end cap displays, it depends. Secondly, an end cap display aims to sell more products.Īnother way of explaining it is to say it’s like bundling your marketing and sales efforts into one. The items displayed could be on promotion, or you might want to highlight a particular product. Here it is: end caps are unique display fixtures with two purposes that feed into each other.įirstly, they display items, drawing customers into your store or to a specific aisle. Why? It’s only once you fully understand the meaning of something that you can then use it effectively.Īlso, while we have written articles about end caps and why you need to be strategic when setting them up, we haven’t yet touched on its purposes. What is the purpose of an end cap display ?īefore we look at how you can go about setting up a profitable end cap, it’s worth unpacking its purpose. But, how do you create these displays?Īlso, what is their purpose? Who looks after them? Moreover, what are the common elements of successful and effective end cap displays? If you’ve set them up right, they also allow you to be more efficient with your retail space. ![]() For one, they allow you to create visually appealing spaces to draw in shoppers. There are many good reasons why you need to pay close attention to any end cap display in your store.
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